Privacy Policy

Last Updated: March 9, 2026

Aatchoue (“we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us when using our website aatchoue.com (the “Site”) or purchasing our products. This Privacy Policy explains what information we collect, how we use it, how we share it, and your rights regarding your information. By using our Site or Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy.

1. Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices, legal obligations, or for other operational or regulatory reasons. Updates will be posted on the Site with the revised “Last Updated” date.

2. How We Collect and Use Your Personal Information

We collect personal information about you in order to provide our services and fulfill orders. The information collected and how we use it may vary depending on how you interact with the Site or Services.

We may use your information to:

  • Provide and manage the Services, including processing payments, fulfilling orders, shipping, returns, and exchanges.

  • Communicate with you about orders, products, promotions, and customer support inquiries.

  • Improve the Site, products, and services.

  • Detect and prevent fraudulent, illegal, or malicious activity.

  • Comply with legal obligations and enforce our Terms of Service.

3. What Personal Information We Collect

Information Collected Directly from You:

  • Contact information such as name, email, phone number, billing and shipping addresses.

  • Payment information necessary to process your transactions (via Stripe).

  • Order history, account details, shopping preferences, and wishlists.

  • Customer support inquiries, messages, and other communications.

Information Collected Automatically:

  • Usage data such as IP address, device information, browser type, pages visited, and interaction with the Site.

  • Cookies, pixels, web beacons, and similar technologies used to enhance Site functionality, track analytics, and improve your experience.

Information Collected from Third Parties:

  • Payment processors (e.g., Stripe) to securely process transactions.

  • Shipping providers to fulfill orders.

  • Vendors supporting Site operations, analytics, or marketing (e.g., WooCommerce, Hostinger).

  • Third-party advertising partners where applicable.

4. How We Use Cookies and Tracking Technologies

Our Site uses cookies and similar technologies to:

  • Remember user actions and preferences.

  • Improve Site functionality and performance.

  • Conduct analytics and understand user interaction with the Site.

  • Support marketing and advertising efforts.

Cookies may be set by WooCommerce, Hostinger, and other service providers we use to operate the Site. You can manage or disable cookies through your browser settings; however, some Site features may not function properly without cookies.

5. How We Disclose Personal Information

We do not sell personal information. Personal data may be shared:

  • With payment processors, such as Stripe, to process payments.

  • With shipping providers to fulfill orders.

  • With vendors or service providers supporting the Site, including IT management, analytics, cloud storage, and customer support.

  • With marketing and business partners to provide services or advertising.

  • With affiliates within our corporate group for legitimate business purposes.

  • If required by law, legal processes, or to protect our rights, property, or safety.

  • In connection with business transactions such as mergers, acquisitions, or bankruptcy.

6. User-Generated Content

Any reviews or content you post in public areas of the Site may be visible to others. We cannot guarantee privacy for content you make public and are not responsible for how others may use or access that information.

7. Third-Party Websites and Links

Our Site may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

8. Children’s Data

The Services are not intended to be used by children, and we do not knowingly collect any personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.

As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.

9. Security and Retention of Your Information

We implement reasonable security measures to protect your information, but no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.”

Personal information is retained only as long as necessary to:

  • Fulfill orders and provide Services.

  • Maintain accounts.

  • Comply with legal obligations.

  • Resolve disputes or enforce agreements.

10. Your Rights and Choices

Depending on your location, you may have rights including:

  • Access / Know: You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.

  • Correction: You may have a right to request that we correct inaccurate personal information we maintain about you.

  • Deletion: You may have a right to request that we delete personal information we maintain about you.

  • Portability: You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.

  • Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.

  • Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.

  • Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.

You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, You may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.

11. International Users

Please note that we may transfer, store and process your personal information outside the country you live in, including the United States. Your personal information is also processed by staff and third party service providers and partners in these countries. If we transfer your personal information out of Europe, we will rely on recognized transfer mechanisms like the European Commission’s Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

12. Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. If you are not satisfied with our response to your complaint, depending on where you live you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

13. Contact Us

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at hello@aatchoue.com.